Program Features

Highlights:

• The one-year program focuses on creating well-rounded digitally savvy marketers who can blend both strategy & organisational design to create customer impact and scalable execution.
• Effectively transform digital businesses and apply marketing concepts in the digital framework.
• Conceptualise and create digital strategies across touchpoints– Search, Social, Display, Mobile and Ivideos.
• Empowers you to think strategically and not just tactically.
• Familiarises you with the changing digital landscape and understand consumers through a digital lens
• Designed to provide a better understanding of building consumer loyalty digitally and driving brand advocacy.
• Designed to help you create digital communication and content strategies.
• Recognise emerging trends and technologies like Programmatic Ad Buying, Chatbot, Digital Wallets and Marketing Automation.
• Explore tools like Google AdWords, Google Analytics, Facebook and Instagram Advertising, YouTube and Video Marketing, ORM & CRM tools etc.
• Implement digital campaigns in a simulated environment for hands-on learning.

Outcomes:

• Create marketing strategies, which include defining goals, planning, analysing, developing, implementing and evaluating plans to achieve business goals
• Effectively devise content strategies across all digital channels.
• Optimise search advertising campaigns, with a special focus on Google AdWords for end-to-end campaign management.
• Build effective strategies across social media platforms (Facebook, Twitter, Instagram and LinkedIn) to engage new and existing audiences whilst achieving business goals.
• Build strategies for omnichannel marketing and integrate with CRM and email tools.
• Leverage 1st and 3rd party data and use analytic tools to meet marketing and business goals.
• Implement new media buying methods like programmatic ad buying, real-time bidding etc.

The Stukent Edge:

• Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
• Stay Current: Curriculum updated to include industry developments every six months.
• Lifetime access: Get a lifetime right to use the course content after you finish the course.

Meet Our Students

Program Structure

Faculty

Our experienced faculty is a blend of academicians and industry experts who will guide you every step of the way. 

Career Options

Get an edge over the competition with the right tools and resources to build a successful career in the digital marketing sector. The program prepares you to take up various roles such as:

Eligibility & Program Fee

• Bachelor’s Degree in any discipline from recognised University or equivalent degree recognised by AIU
  OR
• H.S.C plus preferably 2 years of work experience
  OR
• S.S.C plus 3 years of Diploma recognised by AICTE and preferably 2 years of work experience

• An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
• The University offers special incentives to our armed forces with a 20% concession on the program fee.
• The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
• In addition, Students need to pay an examination fee of Rs 600/- per subject.
• Now avail loan facility to pay fees for the Program even without a credit card.
• EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Mahindra Bank.

Student Reviews

Here is what our students have to say about their experience and how their chosen program has shaped their career.